Hey there! I'm Joelene. Welcome to Lake Soul Collective — a small, laid back brand born right here in Osoyoos, BC.

Inspired by life in the small and bustling tourist town and it's summer traffic jams (hello, No Left Turns), I design quality, down to earth, feel good clothes for locals and visitors who wish they were locals.

Whether you’re out boating, beach lounging, wine touring, hiking in the desert, or stuck in town with no left turns, my clothes are made to feel like your favourite summer memory. Comfortable. Familiar. A little cheeky. And always rooted in the rhythm of lake life.

Thanks for being part of the collective. I'm so glad you’re here.